Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands.
Authors: | Schaefer M, Rotte M |
Journal: | Brain research |
Year: | 2007 |
PMID: | 17655834 |
Authors: | Schaefer M, Rotte M |
Journal: | Brain research |
Year: | 2007 |
PMID: | 17655834 |